Project 2000: The Rise and Fall of Oldsmobile Division of General Motors Robert J. Horvath

ISBN: 9781419606007

Published: January 1st 2006

Paperback

168 pages


Description

Project 2000: The Rise and Fall of Oldsmobile Division of General Motors  by  Robert J. Horvath

Project 2000: The Rise and Fall of Oldsmobile Division of General Motors by Robert J. Horvath
January 1st 2006 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 168 pages | ISBN: 9781419606007 | 8.63 Mb

Using Oldsmobiles own description, Project 2000, of its failed business strategy to sell what was once Americas best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds best salesmen asMoreUsing Oldsmobiles own description, Project 2000, of its failed business strategy to sell what was once Americas best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.



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